Why do people prefer Apple over Android, despite having fewer features? Why only the Wright brothers could develop a flying plane when many people had been trying the same with more resources. All these questions are answered by Simon Sinek in his Bestseller ‘Start With Why‘.
We are often told by society ‘ What to do?’ or ‘How to do?’, but we always lack ‘Why do we do?’
It’s Why we do what we do that differentiates us and gives us the motivation to work every day.
Take Starbucks for an example. People think they got so much success because of the great taste or locations they acquired. But the reality is their “WHY”.
Starbucks wanted to create a space for businessmen, students, or anyone who wanted to relax. That’s why today they have so many outlets in the world. It’s their “Why” that brought them so far.
A CEO or Founder is important to the organization because they know the “Why” of the work.
That’s why if a staff leaves, it doesn’t create much difference while if a founder leaves the whole company’s nature is changed.
Simon suggests “inspire, don’t manipulate” because an inspiration can show wonders while manipulation while showing some term results.
Simon also suggests reading the book on how to talk to anyone(link) to get ahead of the crowd.
Some Quotes from Start With Why
Start With Why had some awesome quotes that deserved to be written in front of you.
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”
“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.”
“You don’t hire for skills, you hire for attitude. You can always teach skills.”
Visit Goodreads to see more such quotes
Start With Why is basically for everyone. It helps you think and decide a “Why” of your business and life. It’s one of the books that everyone should read in their lifetime. If you are an entrepreneur who is about to start some business or have already started, this book is a must for you.
This was just a summary of Start With Why or you can say a Review of Start With Why, but you definitely check out the book. It’s just amazing.
Also, check out a worksheet created by Simon Sinek for readers of Start With Why
Get your copy now of Start With Why by Simon Sinek
You should definitely watch out his Start With Why Ted Talk on Youtube
About the author
Simon Sinek is a British-American author and inspirational speaker. He has written five books. Sinek was born in London, United Kingdom, and as a child lived in South Africa and other places, before settling in the United States. He earned fame with his book ‘Start With Why’ and his popular Ted Talk which is viewed 7.7 Million times on Youtube.
Other books by the Author